Croffle Craze: From Korean Trend to Malaysian Delight

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The croissant, a flaky French pastry, has found a delectable new form in Malaysia: the croffle. This hybrid treat, born from the marriage of croissant and waffle, has captured the hearts (and stomachs) of Malaysians with its crispy, caramelized exterior and soft, buttery interior. But what exactly is the story behind this culinary trend, and how has it taken root in the Malaysian food scene?

The Humble Croffle’s Journey: From Seoul to Malaysia

The croffle’s origins can be traced back to South Korea in 2018, where its unique texture and visual appeal quickly made it a viral sensation. Social media propelled the croffle to stardom, and bakeries soon scrambled to capitalize on the demand. The trend swiftly crossed borders, landing in Malaysia in 2019, where it found fertile ground for adaptation and innovation.

The croffle craze quickly spawned a new wave of cafes specializing in this delectable pastry. Dedicated “croffle cafes” popped up across major cities like Kuala Lumpur, Penang, and Ipoh, each offering their own signature variations and toppings. Social media once again played a key role, with cafes using eye-catching displays and creative plating to entice customers.

But the trend wasn’t limited to professional kitchens. Home bakers also jumped on the bandwagon, sharing recipes and tips online, making the croffle accessible to everyone. This DIY spirit further fueled the craze, leading to a thriving community of croffle enthusiasts sharing their creations and experimenting with new flavor combinations.

3 Croffles with different flavours
Source: Beautynesia

The Verdict: A Sweet Addition to the Malaysian Food Map

The croffle’s meteoric rise in Malaysia is a testament to its inherent deliciousness and its ability to adapt to local tastes and trends. While the initial hype may eventually subside, it’s safe to say that the croffle has earned its place as a beloved addition to the Malaysian culinary landscape. Its versatility, coupled with the creativity and passion of local bakers and cafes, ensures that the future of this crispy-golden treat remains bright, offering endless possibilities for sweet and savory delightful innovations in it’s flavours and toppings.

Article curated by Farzana Iwani