From their humble beginnings to becoming a household name, this beloved brand has redefined the art of creating chicken floss. Foodie Hub has been promoting traditional food, such as chicken floss, for years. Traditionally, people only order chicken floss during certain months. Over the years, the recipe has become popular in Malaysian bakeries, especially during breakfast.
Chicken floss, made from chicken, is a natural source of protein and can be consumed daily by those seeking a healthy lifestyle. This unique breakfast option has become a staple in Malaysia, providing a nutritious and delicious breakfast option for families.
Foodie Hub Background
In fact, the company was created in 1969. Albert Goh’s grandfather started his career as a butcher. Therefore, because there was a lot of meat left at that time, they turned it into pork floss or pork jerky. When it comes to Albert Goh’s generation, the non-Halal status of pork really limited its sales.
As a result, Albert Goh chose to continue this enterprise. He started his own Halal company and then produced this dish with Halal-certified ingredients which enabled Foodie Hub can then sell to other communities.
Foodie Hub has applied for GMP certification to expand its exports to European countries such as Bulgaria, Europe, and America. The company intends to expand its reach into the Asian market such as Vietnam and Indonesia, where it aims to introduce chicken floss to a wider audience.
Challenges Foodie Hub Has Faced
Foodie Hub, based in Muar, has recently been struggling to get fresh chicken from their supplier in Ipoh. While frozen meat is available, Foodie Hub focuses on using fresh chicken for its high nutrient content and to give the best quality.
A Balance Between Innovation and Tradition at Foodie Hub
Although Albert Goh’s grandfather started this business more than 50 years ago, Albert, through Foodie Hub, maintains the traditional recipe while innovating for different ages, such as chicken floss for ages one to two which contains no sodium, with vegetables that are packed with vitamins and minerals. It is a novel and inventive product.
Secondly, Foodie Hub is developing low-GI products targeted at the elderly. Usually, the elderly in Malaysia eat noodles, salted vegetables, and similar foods. As a result, chicken floss can serve as a nutritional supplement. Therefore, Foodie Hub created low GI with them in mind, so they can eat low GI chicken floss as a natural source for them and still be able to eat whatever they like.
Future Plans
Foodie Hub is now trying to expand its operations. The concept also tries to benefit the community because, instead of just selling them, they teach others to be more entrepreneurial.
There are many steps to take as an entrepreneur. As a result, Foodie Hub helps these budding entrepreneurs by offering classes, training them, and showing them how to use the ingredients to make chicken strips. Foodie Hub’s mission is also to help single mothers and unemployed mothers make more passive money.
We wish to help more people, more people to generate passive income on their own.
said Albert Goh, Founder of Foodie Hub
In conclusion, The Foodie Hub has revolutionized the world of chicken floss with its exceptional brand. From the moment you open the packaging, you are greeted by an irresistible aroma that tickles your senses. With their commitment to quality and innovation, The Foodie Hub has truly elevated chicken floss to an art form.
Article curated by Himavee Jayaweera
