Kuala Lumpur, 12th October 2023- Natufoodies, a trusted name in the baby food industry, is proud to share the inspiring journey behind its brand and its commitment to providing healthy, natural, and high-quality baby food to children around the world.
In 2016, Natufoodies was born from a simple observation – a shortage of healthy and natural baby food choices in Malaysia. The market was inundated with imported brands at premium prices, often laden with complicated ingredients. This realization ignited the vision for Natufoodies: to introduce all-natural, no artificial ingredients or synthetic chemicals, baby foods that would set the foundation for a child’s healthy eating habits. With over 30 years of manufacturing experience, Natufoodies aimed to nurture children’s growth through their tagline, ‘accompany through your childhood journey.‘
What sets Natufoodies apart from other brands is its dedication to producing safe and nutritious infant and young children’s baby food. They have garnered the trust of both local and international markets by ensuring their products meet stringent local and international food regulatory standards. Natufoodies offers a full range of baby food products tailored to various age categories, ensuring that the right food is provided at different feeding stages.
Natufoodies takes pride in holding multiple international certifications, including ISO 22000, Mesti, JAKIM Halal, and compliance with HACCP and Good Manufacturing Practices (GMP). They have also received accreditation from The International Federation of Organic Agriculture Movements (IFOAM) as an organic-certified brand.
One of their flagship products, the Rice Puff, stands out as a star offering. Natufoodies is the leading baby rice puff manufacturer in Malaysia. Made with real food ingredients such as whole Calrose rice, brown rice, grains, fruits, and vegetables, the Rice Puff is produced with strict control of food safety, ensuring no preservatives, no added salt, artificial colors, or flavors. It is also free from allergens such as gluten, egg, nuts, and seafood.
The Rice Puff is not just a snack; it is a nutritious finger food that provides satiety and is packed with essential nutrients (Vitamin A, B1, 2, 5, 6, 12, Vitamin C, Calcium, Iron & many more) for babies as they grow. This product is designed to be gentle on gums, easily melt in the mouth, and promote motor skills, pick-up skills, and self-feeding, making it a fun food journey for babies.
Natufoodies recently received the prestigious Motherhood Choice Award 2023 for their nutritious baby rice puffs. This recognition is a testament to their commitment to providing the best for babies and the trust mothers have in their brand. Natufoodies is deeply honored and extends gratitude to their fans and mothers who have made this achievement possible.
Looking ahead, Natufoodies is constantly innovating and launching new products to cater to the ever-evolving needs of mothers and their babies. For updates on their latest product launches and innovations, visit their website or official Facebook page.
Natufoodies is dedicated to making the baby food journey easy, fun, nutritious, and delicious for all mothers and their little ones. Their commitment to quality and their pioneering spirit continue to make them a preferred choice in the baby food market.
Article curated by Himavee Jayaweera
