‘Jom Berbuka’ Together with Secret Recipe!

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KUALA LUMPUR, 8 March 2024 – Secret Recipe, renowned for its delectable offerings, is thrilled to announce the launch of its highly anticipated Ramadan menu, entitled “Jom Berbuka”. Drawing inspiration from the rich culinary heritage of Kelantan’s famed Nasi Kerabu, this year’s theme beckons patrons to indulge in the timeless tradition of Nasi Kerabu Specials throughout the month of Ramadan.

Marking the fourth consecutive year, this year’s menu emphasises the joy of communal dining, which can be highlighted by its choice of sharing platters. From March 8th to April 9th, Secret Recipe invites families and communities to unite at their outlets and delight in the authentic flavours of Nasi Kerabu that come in sets. This vibrant rice dish, infused with the essence of blue pea flowers, carries profound cultural and culinary significance and is bound to gratify your palate while fostering bonds with loved ones.

“Originating from the Malaysian state of Kelantan, Nasi Kerabu is a cherished dish savoured not only during iftar but also throughout various occasions. Its vibrant colours and flavourful components symbolise the diversity and richness of Malaysian cuisine, bringing families and communities together in the spirit of Ramadan,” said Evelyn Lee, Head of Marketing of Secret Recipe.

Nasi Kerabu-Secret Recipe
Nasi Kerabu-Secret Recipe

This dish reflects the cultural influences of Malay, Thai, and Chinese cuisines, blending them into a harmonious and flavourful combination. Hence, as a true-blue Malaysian brand, we are proud to showcase the abundance of local ingredients and the intricate flavours that define Malaysian gastronomy, all through our Nasi Kerabu Specials,” she further explained.

The main dish on the new menu features the classic Nasi Kerabu, offering the dish’s essence in its simplest form. Blue pea-infused rice is accompanied by salted egg, fresh vegetables, fish crackers, coconut sauce, sambal, and budu sauce for a flavourful and texturally diverse combination.

For those seeking additional protein, this year’s menu boasts a variety of other options to elevate the experience. Seafood lovers can order the Nasi Kerabu with Grilled Turmeric Saba Fish, a scrumptious grilled mackerel slathered in turmeric or Nasi Kerabu with Stir Fry Turmeric Squid featuring tender squid stir-fried with turmeric.

Last but not least, the classic combination of Nasi Kerabu with chicken thigh must not be missed. Generously topped with the spicy tang of percik sauce, you can either opt for the Nasi Kerabu with Ayam Percik or the Nasi Kerabu with Ayam Rangup, both offering a delightful textural contrast of fried chicken, either tenderly grilled or crispy fried.

For larger gatherings, save up to RM30 when you order the sharing platters for two or four people, featuring a delightful combination of Nasi Kerabu that is accompanied by all three proteins. That’s not all, complement your meal with refreshing drinks such as the Rose Calamansi Fizz or Plum Calamansi Fizz at a discounted RM6.80, or order extra crispy Fish Crackers at RM5.90 for a truly satisfying Ramadan feast.

Sweetness is Meant to be Shared

Conclude your meal with the brand’s signature Chocolate Indulgence! It is now available with a size of 6.5 inches and a weight of 1kg at all Secret Recipe outlets throughout Peninsular Malaysia, selling at RM88 for takeaways and RM96.30 for dine-in purchases. The newly sized cake is suitable to be shared among smaller families and young couples, enough to cater to four to six servings.

Don’t miss out on this opportunity to savour the unique flavours and cultural richness of Secret Recipe’s Ramadan menu. For more details, visit www.secretrecipe.com.my.

About Secret Recipe

Secret Recipe Cakes & Café is a successful Malaysian food and beverage group operating a homegrown lifestyle regional café brand. It has become a prominent household name, with tremendous international success following its initial debut in 1997. As the leading and largest café chain in Malaysia, the Secret Recipe Group carries two main brands: Secret Recipe and Hokkaido Baked Cheese Tart. Over the years, both brands have grown rapidly and currently operate more than 500 stores globally, in Malaysia, Singapore, Indonesia, Thailand, Brunei, Maldives, USA, Australia, Vietnam, Bangladesh and The Philippines.

Secret Recipe
Source: Secret Recipe

The Group offer a casual dining lifestyle concept with a wide range of award-winning cakes, alongside an extensive menu of Asian and Western cuisine. The company has won numerous awards in the past decade for its innovative recipe creations and franchise business model. Notable achievements include receiving the Platinum awards for Best Brand and Best Halal Product/Service at the Star Outstanding Business Awards 2022, as well as being named Malaysian Business of the Year in 2023. Secret Recipe further solidified its success with a Silver award for Restaurants & Fast Food at the 2023 Putra Aria Awards.

Article by Mika Natalia